---
description: Achieve seamless business transformation with Sans Souci. Explore tailored consulting services, innovative solutions & expert process optimisation today.
title: AI Adoption & Opportunities Research | Sans Souci x InterTrade Ireland
image: https://www.sanssouci.co.uk/hubfs/Sans%20Souci%20Logo-1.png
---

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[Take Survey Now Survey](https://sansouciconsulting.qualtrics.com/jfe/form/SV_85R32Kh029AwjzM)

![InterTradeIreland](https://www.sanssouci.co.uk/hubfs/ITI%20LOGO.png)

All-Island Research · 2026 · AI Adoption, Opportunities, and Impact for SMEs

# Is AI working for your business?

We're conducting independent research across Ireland and Northern Ireland to understand how small and medium-sized enterprises (SMEs) are really using AI - and what support businesses actually need. Your voice shapes the outcome.

## Are you driving SME innovation and AI adoption?

If you work in policy, procurement, or pilot initiatives, this research needs your perspective too. Help us build an evidence base that reflects the full picture to drive alignment and collaboration.

[Take Survey Now →](https://sansouciconsulting.qualtrics.com/jfe/form/SV_85R32Kh029AwjzM) [Find Out More](https://www.sanssouci.co.uk/ai-adoption-opportunities-research-sans-souci-intertradeireland#about)

Research at a glance

260k+

SMEs across the island

2

Jurisdictions - Ireland and Northern Ireland

6 months

Research programme

Policy Impact

Findings inform policy

📋

**Commissioned by InterTradeIreland**

Independent research conducted by Sans Souci, Queen's University Belfast, and Ulster University

About the research

## Independent research that puts SMEs first

Commissioned by InterTradeIreland and conducted by Sans Souci, this study will cut through the hype to produce an honest, evidence-based picture of AI adoption across the island of Ireland.

We want to understand what's actually happening in SMEs - and turn that into recommendations that inform policy and shape support programmes in both jurisdictions.

01

**Mapping current AI use**

What tools and approaches are SMEs across the island actually using today?

02

**Measuring productivity gains**

Where is AI delivering measurable improvements - and where is it falling short?

03

**Understanding the barriers**

What's stopping more businesses from adopting AI with confidence?

04

**Shaping policy**

What support do SMEs actually need - and how can public bodies deliver it?

Why take part

## Your experience matters

🎯

### Inform future AI policy

Your insights feed into recommendations that help inform future AI policy and SME support discussions across the Irish Government and the Northern Ireland Executive.

📊

### Benchmark your business

See how your organisation's AI adoption compares with anonymised survey results from similar businesses, helping you reflect on next steps and potential opportunities.

📋

### Early access to survey results

Be among the first to see the results. Participants receive exclusive early access to findings on how businesses across Ireland and Northern Ireland are embracing AI.

What to expect

## Simple. Confidential. Valuable.

1

#### Register your interest

Complete the short form below. No commitment at this stage - we'll follow up to confirm participation and answer questions.

2 minutes

2

#### Complete the online survey

A structured survey on your current AI use, challenges you face, and where you see the biggest opportunities.

15–20 minutes

3

#### Optional in-depth interview

Selected participants may be invited for a short call to explore your experience in more depth. Entirely optional.

30 minutes · optional

4

#### Receive the findings

All participants get exclusive early access to the full research findings on launch day. Your responses remain fully anonymised.

Q4 2026

Who we're looking for

## Every sector. Every stage of the AI journey.

Whether you're using AI every day, just starting to explore, or haven't started yet - your perspective is what this research needs. We want to hear from SMEs (up to 250 employees) across every sector on the island.

Agri-food

Technology

Manufacturing

Retail & Hospitality

Professional Services

Health & Life Sciences

Construction

Creative Industries

Financial Services

Transport & Logistics

Education & Training

All other sectors

Get Involved

## Register for an In-Depth Interview

Takes 30 minutes · Entirely optional

 Data processed in line with UK & EU GDPR. You can withdraw at any time. Questions? [nathaniel.mcgrory@sanssouci.co.uk](mailto:nathaniel.mcgrory@sanssouci.co.uk) · 07706 173255

![Sans Souci](https://www.sanssouci.co.uk/hubfs/full_logo_colour.png) × ![InterTradeIreland](https://www.sanssouci.co.uk/hubfs/ITI%20LOGO.png)

Research commissioned by InterTradeIreland. Conducted by Sans Souci.  
 All data collected in line with UK & EU GDPR · [nathaniel.mcgrory@sanssouci.co.uk](mailto:nathaniel.mcgrory@sanssouci.co.uk)

About

- [About Us](https://www.sanssouci.co.uk/about/about-us?hsLang=en-gb)
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- [Careers](https://www.sanssouci.co.uk/about/careers?hsLang=en-gb)

Services

- [Overview](https://www.sanssouci.co.uk/services/overview?hsLang=en-gb)
- [AI & Transformation](https://www.sanssouci.co.uk/services/ai-transformation?hsLang=en-gb)
- [Process Optimisation](https://www.sanssouci.co.uk/services/process-optimisation?hsLang=en-gb)
- [Automation](https://www.sanssouci.co.uk/services/automation?hsLang=en-gb)

Case Studies

- [Overview](https://www.sanssouci.co.uk/coming-soon?hsLang=en-gb)
- [Individual Studies](https://www.sanssouci.co.uk/coming-soon?hsLang=en-gb)

Spark Digital

- [What We Do](https://www.sanssouci.co.uk/spark-digital/what-we-do?hsLang=en-gb)
- [Packages](https://www.sanssouci.co.uk/spark-digital/packages?hsLang=en-gb)
- [Results](https://www.sanssouci.co.uk/spark-digital/results?hsLang=en-gb)

Tools

- [Assessment](https://www.sanssouci.co.uk/coming-soon?hsLang=en-gb)
- [Results](https://www.sanssouci.co.uk/coming-soon?hsLang=en-gb)

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